What I Can Do For You
I can provide first hand experience of the key elements of the commercial mix
Commercial Expertise
For the last three years I have been the Commercial Director of The National Heritage Centre for Horseracing and Sporting Art, joining the project at its planning and building stage, though its opening by Her Majesty the Queen in November 2016 and to the end of its first year during which it was honoured by being shortlisted for the Art Fund Museum of the Year 2017.
The Heritage Centre is entirely self supporting, it has no safety net of revenue funding from government, local authority, or university. Therefore it was essential to develop and build successful commercial enterprises.
What I do
Brand strategy and guideline development
Innovative retail and restaurant/café design
Catering options and choosing the right one
Exclusive product development taking its inspiration from your collection
Maximising your revenue from temporary exhibitions
Space and display management and staff training to maximise retail sales and profit
Developing a website brief and growth plan
Helping you choose and implement the right EPOS and ticketing system
Private and corporate hire – the pros and cons
Ticketed events and activities – developing a programme which underpins your brand values
Location hire
Licencing and exploiting the value of IP
Harnessing the power of data to drive visitor numbers
In Addition I Can Provide
Additional resource and a great contact list of high quality artists, makers, manufacturers, suppliers and other commercial specialists with whom I have collaborated.
How I work
Normally on a daily rate but am happy to discuss alternatives which might suit you better.
