About Me
Experience:
Commercial Director
The National Heritage Centre for Horseracing and Sporting Art
Palace House Newmarket
Founder and Director
Gingerlily
A brand development and marketing company which creates, developes and builds exclusive brands and products for retailers and brand owners.
Head of Strategic Marketing
Development and implementation of a pan European pharmaceutical skincare strategy.
Buying and Marketing Director Beauty Division
Boots the Chemists
Marketing Director
Revlon International
Brand Manager/Group Marketing Manager/Deputy Marketing Director
Max Factor
Areas of Speciality
• Branding
• Strategic development and implementation
• Retailing - designing shops from scratch and improving the performance of existing businesses
• Web shops and on-line retail strategy
• Product design, development and manufacture
• Establishing lucrative exclusive collaborative projects
• Catering options and models
• Project management
• Communication and media relations
• All elements of the traditional and digital marketing mix , online retailing, using social platforms to build links with customers to drive awareness and recommendation
• Harnessing the power of data to drive revenues
• Exploitation of IP via licence agreements
• Good antennae for trends and influences
• Putting the customer at the heart of everything
